The commercial strategy is a basic component for the success of any corporation, either rendering of services, or supplier of products, therefore in last instance it is who makes possible the achievement of the objective of any company, who is to vender and to gain profit. In this aspect, she observes yourself that the commercial strategy is composed for diverse processes that are closely linked as the structure of prices and disponibilizada financing to the customer, the available ways of payment, the canals of attendance to the customer, and the practical ones of logistic adopted (form of delivery, stated periods, etc). This set of processes must be in total accord so that the stipulated goals and consequentemente longed for the economic and financial results are reached. The adoption of a dissociada structure of prices of the value perception that the customer possesss, or the establishment of systems is still observed, that these processes have great impact on the satisfaction of the customer and its allegiance, therefore of financing, or of ways of payment, that are not condizentes with the profile of the customers, can take the company to face serious difficulties, exactly that its product of is raised quality. In this aspect, it has a pressing necessity of that all the components of the commercial strategy are glimpsed and thought of organized and still evaluated and reviewed form periodically. In our optics, the entrepreneur must possess one detailed system of acompanhamentoo of the based commercial strategy in the research of the competition and in the research of satisfaction of its customers With regard to competition, one practical one to salutar is to follow periodically which is the prices practised for its competitors, mainly the right-handers, or is that they act in the same region or in the same segment of customers, which are the disponibilizadas options of payment, and the practical ones of financing offered.

Welinton Dos Santos is economist and psicopedagogo Job, credit, commodities, banks, tax of interests, what in the wait? The phase of recovery of the stock markets seems to have started, with some signals showing that we are leaving the deep one of the well, with the performance of the increases of copper, lead, headings of the American treasure and the corporative ones. This is a signal of that the economy starts to react, with the replacements of supplies in the international market, but it has estimates of fall of 9,7% of the exportations of commodities Brazilian agriculturists, exactly with fall of the harvests of the international market. The fall of the prices of the Brazilian agricultural products will be sazonal. We export to 150 countries, manufactured products that the market projects fall that varies of 7% 57%, however, at the moment it exists much speculation, it had excess of pessimism in some companies and ousadia exaggerated in others, that now they need to adjust to the new realities of consumption. Some pursuings start if to recoup and in some cases the demand already she is warm, in others the stoppage is total in virtue of lack of accessible credit, more than two a thousand companies lock up its activities in the foreign commerce in Brazil this year. In the question of the job, it needs to be practised politics of social interaction that creates new chances of job and income in auto-sustainable productive chains. Civil construction, recovery of degraded areas, energies you renewed, petroliferous sector, telecommunications, commerce, tourism, are pursuings that are generating jobs from this month, however, areas exist that they need better to be explored as infrastructure, sewer net (each R$ 1,00 expense in sanitation represents R$ 5,00 in economy for public health), education and health goes to demand an addition of 3% of the functional picture, still this year. . It is not something Darcy Stacom would like to discuss. .